Working on
the Web
Targeted, measurable, and effective campaigns yield predictable results. The familiar goals of creating new customers, keeping existing ones happy, and increasing sales certainly haven't changed. The good news is that our tools have improved. Marketing on the web is easier and less expensive. We analyze performance and adjust our campaigns as they're delivered. Combine the benefits of the web with print and other media for added zest.
While web sites have become as graphically rich as their print cousins, there is much more that goes on behind the scenes. Site optimization for search engines and visitor usability make key contributions to online buying behaviour. Well designed web sites add value to your products and provide extended access and services that are hard to get any other way.
A typical search engine optimization assignment illustrates how our we work directly with web designers. The company president challenged us to get position on MSN, as quickly as possible, with a modest investment. We delivered.
We helped the creative and programming team optimize the site and dramatically improve search engine rank. Iron Mountain Services supplies a range of oilfield inventory management services. www.ironmountainservices.com
Fit, Usability
and Purpose
We create a user experience to support explicit business objectives
Accessability. Delight. A web presence playing a key role in sales and marketing. Generating leads for professional services. E-commerce development, business process engineering and customer retention.
Surprisingly affordable industrial strength solutions
Start small and grow. We provide small and medium sized companies with affordable techniques and tools commonly associated with large enterprise and deep pockets.
Measurable
Results
Aligned with your agenda
Put us on the team and get solid resources for designers, IT specialists, and marketers. Fast. Achieve supported selling with an active web store or position
a web site in the broader context of customer conversion.
How do you know when you've arrived?
Visitors want to feel welcome ...and how to get something useful accomplished, once they're arrived. This is a large site that is completely accessible from the first page. Offers and direct conversion paths are right there and worhtwhile branches reward the curious.
Links on interior pages are organized to help visitors tap into information quickly. Site wide navigation is pervasive and there are lots of reassuring branches to hold onto. The site supports discovery in a variety of ways and primary conversion paths are always there for visitors, when they're ready.
Small Web Sites
Accomplish
Big Things
Mercury
Energy Corporation operates two divisions,
Oil & Gas, as well as, Power Generation. The visual
metaphor grew from the hot blue colour of a natural
gas flame and the icy blue and white of the northern
winter.
Key features included a secure login area for individual
investors to view financial data and other reports. Mercury staff
managed content on some pages in house when the site was active.
We are The Web Advantage Company
