Print Projects
The primary goal of any published material is to support a methodical sales and marketing initiative. Each distinct printed or electronic document has a specific marketing purpose. Examples of long and short documents are illustrated here.
Central
Rockies Wildflowers, is a softcover field guide by Mike Potter,
published by Luminous Compositions. The book was on the Canadian
Best Seller List. Our involvement led the project from initial design
through to pre-press and production. This was the first book in a series
of guides and served as the prototype for subsequent titles. Click
on the book cover to see
a larger illustration.
The
Calgary Flying Club wanted to summarize their flight training
costs in a compelling way. The cover photo expresses the spirit of
flying. The brochure also presents an overview of the steps involved
in flight training. This concise 4 page document replaced an outdated
12 page publication. Click on the brochure to see
a larger illustration of the cover.
Newsletters are
an important way of retaining customers and reaching new ones. These
publications are an effective brand management tool, as well as, a way
of involving people in your corporate culture. Newsletters are also very
effective for communicating with employees and suppliers. People welcome
something relevant and will share useful articles with one another. Readers
will also remember your company's value proposition.
These documents are not delivered just in print form anymore. We
can also deliver a personalized message to each recipient. These letters
arrive by traditional methods like direct mail and, more frequently, electronically,
by email and on the web. The 'pass along' virtues of these documents is incredible.
We are The Web Advantage Company
